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Tagung: 26. Januar 2010 in Zürich
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Social Media wie Facebook haben unsere Kommunikation nachhaltig verändert. Informationen finden uns, sind von Nutzern generiert und erscheinen glaubwürdig wenn sie von unserer Peer-Group stammen. Das Gesundheitswesen fängt erst an das Potential von Social Media zu nutzen. Aktuell geschieht dies im Zusammenhang mit H1N1 (Schweinegrippe).
Spitäler, Medikamentenhersteller, Krankenversicherer und einzelne Health Professionals werden in Zukunft diese Sozialen Medien nutzen, ganz einfach weil ein Bedürfnis danach besteht. Twitter und ähnliche Dienste ermöglichen eine schnellere und direktere Kommunikation.
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Referenten
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Themen (Vorträge in Deutsch oder Englisch)
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- 08:30 Registrierung und Begrüssungskaffee
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09:00 Social Networks: Vernetzung im Gesundheitswesen
Dr. Eberhard Scheuer, eHealth-Consulting.ch
09:05 Psychologie der Sozialen Netzwerke und Medien
Dr. Mitja Back, Psychology Department, Johannes Gutenberg-University Mainz
09:40 Successful Health-Communities on the Web
Célia Boyer, Executive Director, Health on the Net Foundation HON
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10:15 Pause
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10:45 Was eine Health-Style-Community wie Quevita mit der eHealth Strategie der Schweiz zu tun hat
Ettore Weilenmann, CEO Quevita AG & Silvio Frey, Director Sales ICW (Schweiz) AG
11:15 Online-Marketing und –Sales: Strategien für das Gesundheitswesen
Andreas Rode, Industry Head Google Schweiz
11:45 Alternativen zum klassischen Pharma Marketing
Silja Chouquet, CEO, whydotpharma.com
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12:15 LUNCH
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13:30 Why Health 2.0?
Bart de Witte, SAP Business Development Director Healthcare, Health 2.0 Catalyst
13:40 Use of Social Media by Hospitals
Lucien Engelen, Health 2.0 Ambassador, Radboud University Nijmegen Medical Centre
14:15 Erfolgsfaktoren für Web-Communities im Gesundheitswesen am Beispiel imedo.de
Christian Lautner, Gründer, imedo.de
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14:45 Pause
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15:15 Co-creating user acceptance of ICT in healthcare: Towards new forms of
user participation
Prof. Dr. Fred van den Anker, School of Applied Psychology, UAS Northwestern Switzerland
15:45 Reasons on why Social Media are Essential to Healthcare's Future
Lee Aase, Social Media Manager, Mayo Clinic (live from Rochester, MN)
16:15 Participatory Medicine: New health insights through patient generated data
Alexandra Carmichael, Co-Founder, CureTogether (live from San Jose, CA)
16:45 Schlussbetrachtung: Empowerment, Openess und Datenschutz
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Ab 17:15 Chill Out
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Veranstaltung geschlossen.
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Rücktrittsbedingungen
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Ein Rücktritt ist bis 3 Wochen vor Tagungsbeginn möglich. In diesem Falle wird 30% der Tagungsgebühr fällig. Danach wird keine Tagungsgebühr mehr erstattet. Der Rücktritt hat schriftlich zu erfolgen. Gerne akzeptieren wir stattdessen kostenlos einen Ersatzteilnehmer.
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